In the world in which we live, it is probably impossible to find someone who has not had a friend or family member diagnosed with breast cancer. And, what is even more shocking is that we are increasingly hearing of younger people who have been diagnosed. People who watch Good Morning America are aware that Robin Roberts, who is only in her 40s, has publicly discussed her diagnosis and treatment. Kelly Tuthill, a Boston area reporter and the mother of two young children, was only 36 when she was diagnosed.
Personally, several of my family members have been forced to deal with breast cancer. And, both my mother and a first cousin died from the disease.
So, it should not be surprising that, whenever possible, I try to assist those who raise money for breast cancer. One such business is Save the Ta-tas, founded in 2008 by Julia Filkse.
Julia Fikse wants to save the ta-tas, including yours! Exposed to the effects of breast cancer at an early age when her grandmother lost both breasts to the disease, Fikse learned the value of accepting and loving oneself no matter your appearance.
After a second run-in with breast cancer in 2004 when another family member had a mastectomy and questioned her femininity, Fikse realized the importance of promoting self-beauty and confidence in the hearts of women battling breast cancer. After 12 years as a fashion designer for brands like Levi’s, Gymboree, and Adidas, she dedicated herself to making a difference by launching the cheeky t-shirt line tas-tas. Now that’s called using your assets.
Save the Ta-tas sells a wide variety of t-shirts and other tops for men, women, and children. There are even Ta-tas onesies for babies and a huge assortment of Ta-tas accessories. The goal is to raise money for breast cancer awareness and research.
On August 16, 2008, The Save the Ta-tas Foundation was established.
The Save the Ta-tas Foundation exists for the advancement of cancer awareness, education, and prevention, and to aid in the fight to find a cure. Five percent of all sales of Ta-tas brand products will be donated to The Save the Ta-tas Foundation.
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