tarte cosmetics was founded in Maureen Kelly’s one bedroom apartment in 1999. Though Maureen was very much a “total beauty addict,” she felt that the beauty industry was not addressing women’s beauty needs, and she was dismayed by the large number of products that contained “synthetic and unhealthy ingredients.”
I wanted easy-to-use products that would help me recreate beautiful makeup-artist-inspired looks without all of the unnecessary steps. I wanted products that looked like stylish accessories when I whipped them out of my purse (and to that end, I wanted compact products that would fit in my purse!). Above all, I wanted healthy products that were doing things for my skin.
Years later, we’re still coming up with ways to make sure you feel beautiful from the inside out. My team and I continue to work hard to ensure that all of our products are chock-full of healthy, skinvigorating® benefit, whether it’s nourishing vitamins, paraben-free or soothing natural oils. We’re always on the hunt for the chicest fabrics and freshest color palettes. We love going to fashion shows – we get inspiration for our packaging from all of the great designers out there. Not to mention we still have a blast giving our products such cheeky names. That’s really what I love about tarte – we’re more than just a cosmetics brand, we’re real women (who also happen to love beauty products) that want to make a difference in women’s lives.
tarte cosmetics is supporting Sambazon’s Sustainable Acai Project (SAP).
Our new t5 super fruit complex® is a proprietary blend of the five most active super fruits: acai, goji, maracuja, acerola, and pomegranate…. With the purchase of every tarte product that has our new t5 super fruit complex,® you’ll be helping to preserve the Amazon Rainforest through forest preservation, improved living conditions, and educational opportunities for communities in Brazil.
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